Authentic Persian food at Counter by Naroon Founded by cousins Reza and Mo Malekzadeh six years ago, Naroon has since enjoyed a reputation in Fitzrovia as the place to go for protein-rich, Persian-inspired cuisine. Now, with another west end branch under their belts, the cousins have extended their offer to include Counter, a more casual café spot with a tantalising range of takeaway lunch and brunch options such as rice bowls and wraps. Accessible, delicious, and full of fee