Negroni Week in London 22-28 September

The Boldest, Booziest, and Most Brilliant Twists on the Classic

Yvette Thomson

Ah, the Negroni. Equal parts gin, vermouth, and Campari. Equal parts sophistication, sass, and “yes, I’ll have another.” But London’s bartenders aren’t content with keeping it classic. From truffle infused indulgence to non-alcoholic bittersweet brilliance, the city’s shaking, stirring, and twisting this ruby red icon into something truly extra.

Here’s where to sip the best Negronis this Negroni Week (and beyond).

ALBA London: Amalfi in a Glass

Knightsbridge’s ALBA is bringing la dolce vita to Brompton Road with a Negroni Season Menu that’ll make you want to pack for Positano. Bar Manager Marco Tilocca is playing mixology maestro with four dazzling renditions: Aged Barrel Negroni, smooth, woody, with a whisper of vanilla. Negroni Svegliato, a coffee powered kick courtesy of Brunette Cold Brew Liqueur. Amalfi Negroni, bright, citrusy, lemon laced sunshine. Truffle Negroni, pure, decadent indulgence.

It’s Amalfi without the Ryanair flight.

Website: https://www.alba-ldn.uk/

Address: 70 Brompton Rd, London SW3 1ER

Instagram: @alba_ldn

Sale e Pepe: La Dolce Twist

Over at Sale e Pepe, Martini is stepping in for Negroni Week, and the results are unapologetically Italian. Their lineup is basically a grand tour: Florence with an orange twist. Portofino crowned with fresh fig. Trieste with coffee and tobacco leaf for when you’re feeling brooding and cinematic. Messina with saffron, grapefruit, and a whole lot of drama.

This isn’t just a cocktail list. It’s a passport.

Website: https://www.saleepepe.co.uk/

Address: 9–15 Pavilion Road, London SW1X 0HD

Instagram: @saleepepelondon

Sam’s Riverside: The Sober Siren

For those who love the ritual but not the hangover, Sam’s Riverside is pouring the St Agrestis Phony Negroni, non-alcoholic, still bitter, still fabulous. Pair it with their parmesan churros or oysters, then move on to steak without missing a beat. Proof that you can be both virtuous and glamorous.

Website: www.samsriverside.co.uk

Address: 1 Crisp Road, London W6 9DN

Instagram: @samsriversidew6

Noodle & Beer: Secret Negroni Bar

Hidden in Chinatown, Noodle & Beer is going rogue for Negroni Month. The basement transforms into a Campari decked Secret Negroni Bar, serving The Classic (because respect), a Sparkling Sake Negroni (bubbly mischief), and the Plum Umeshu Negroni (sweet, tart, dangerously moreish).

On launch night, the first 50 diners score a free Negroni with their mains using the code “I Love Negronis.” Which, frankly, we all do.

Website: www.noodleandbeer.com

Address: 27 Wardour St, London W1D 6PR

Instagram: @noodleandbeerltd

HUŌ: Aperitivo Goes East

At HUŌ (Chelsea and Belsize), the Asian Negroni is designed for dim sum dates and edamame sessions. Bombay Gin, Campari, Martini Red, and house sake all working in harmony. Bitter, balanced, and the perfect terrace companion.

Website: www.huolondon.co.uk

Address: 9 Park Walk, London SW10 0AJ | 29 Belsize Lane London NW3 5AS

Instagram: @huo.london

Farzi: Spice Market Chic

Farzi’s Negroni is where southern Italy collides with Indian spice bazaars. Think peach gin for fruitiness, cardamom for warmth, and a finish that’s all East meets West swagger. Sip it with confidence, preferably with a plate of something fiery.

Website: www.farzilondon.com

Address: 8 Haymarket, London SW1Y 4BP

Instagram: @farzilondon

Chook Chook: Happy Hour Hero

Putney’s Indian Railway Kitchen knows how to make a Negroni sing. Their ruby red rendition is bittersweet perfection: gin, vermouth rosé, cranberry juice, and Campari. During Happy Hour, every night from 9pm, it’s only £8. Pair it with smoky tandoori chicken or lamb curry and suddenly your Tuesday night feels like a Friday.

Website: https://chookchook.uk/

Address: 137 Lower Richmond Rd., London SW15 1EZ

Instagram: @chookchooklondon

The Final Stir

Whether you want your Negroni laced with truffle, saffron, spice, or sobriety, London’s got you covered. This Negroni Week, skip the same old spritz and raise a glass of something bitter, bold, and utterly fabulous.

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